Comcast is going to take on Apple and Amazon with plans to enter the digital media market

Comcast is planning on using its established user base to compete with companies such as Apple and Amazon in the digital media market. The company already offers on-demand video rentals and a live broadcast TV service with movie packages so the addition of purchasable movies and TV shows makes a lot of sense.

Move the heck over iTunes, Comcast would like to start eating your lunch — specifically, the part it has never tried before. What I mean by that is Comcast has decided to start selling digital movies and TV shows through its cable TV service, according to reports from Reuters and the Wall Street Journal today.