Facebook
Does hiring a CMO mean a new chapter for Facebook?
For the first decade, Facebook hasn't needed much marketing. It spread like a virus once it was unleashed onto...
Facebook
Facebook video ads as an alternative to YouTube PPC
A good place for video advertising is YouTube, for the obvious reason that people log on to YouTube in...
Facebook
13 signs that social networking has taken over your life
It’s hard to imagine a life without social networks.
I mean, what would we do without access to Facebook and...
Facebook
Can Zynga get a spark through Facebook?
Up until now, Zynga has been a company that I have not paid much mind to. It’s not like...
Facebook
The wrong ways (and right way) to do contests or giveaways on Facebook
There's a trend on Facebook that simply won't die. Many business pages continue to offer giveaways, contests, and even...
Facebook
Why brands are getting it wrong on social media
You’ve created a Facebook page, but have you created a brand?
So you’ve created a Facebook page and opened up...
Facebook
Be thankful about real life on social media
Businesses are starting to get it. They once saw social media as a channel like many others through which...
Facebook
How branding posts set up power posts on Facebook
There are several different ways that businesses go about using Facebook for marketing. Some use it for branding only....
Facebook
Fine, there are two exceptions to the “no cats or dogs” rule on Facebook
For a few months now, I've been discussing the idea that local businesses should never fall into the trap...
