Apple has begun selling audio products from Bose again, as 9toMac first spotted. The return comes nearly two months after it pulled the range for unknown reasons. It was never clear why Apple cut Bose out, but it is likely to be related to a lawsuit that Bose filed against Beats, the audio company that Apple purchased for $3 billion earlier this year, in July over noise-cancelling headphones.
It looks like Apple will indeed be cashing in on Bose speakers and headphones sales in time for the remainder of the holiday shopping season. Yesterday rumors surfaced that Apple was readying its retail stores to carry Bose products once again, and today 9to5Mac has confirmed that Bose products, including the very popular SoundLink III/ Mini Bluetooth speakers, will once again be sold by Apple alongside its Beats-branded speakers and headphones that it acquired for $3 billion earlier this year. Bose’s return to Apple’s retail stores follows a hiatus that lasted over a month in which the high-quality headphones and speakers were pulled from both Apple’s online and retail stores without explanation.
Share Your Thoughts