Bono apologizes for forcing a U2 album on every single iTunes user

On September 9th, 2014, Apple revealed several new exciting products and services, including the iPhone 6 and the Apple Watch, but what was supposed to be a fun surprise at the end of the event turned into a baffling debacle. The surprise was that U2’s new album, Songs of Innocence, had been automatically stored on everyone’s iTunes account free of charge. Over a month later, Bono has finally apologized for this inconvenience.

A month after Apple and U2 gave away the band’s new album, Songs of Innocence, for free to everyone with an iTunes account, Bono acknowledged he and his bandmates may have gone too far. Responding to people who complained about finding an unwanted album in their iCloud purchase history, the singer apologized today as part of a video interview hosted on Facebook. In the video, which features band members asking questions from fans submitted through Facebook, Bono is asked: “Can you please never release an album on iTunes that automatically downloads to people’s playlists ever again? It’s really rude.” Bono appears uncharacteristically sad while he tries to explain the band’s thinking.