It’s kind of funny how one of BlackBerry’s most successful products is an app for the very operating system that managed to eradicate its own mobile business. In business, though, you need to take what you can get and 100 million installs for its BBM messaging app on Android isn’t the kind of thing that BlackBerry can ignore. As big a number as 100 million is, however, that’s only a portion of the total installs that the app has across all platforms.
BBM for Android has officially achieved a milestone on the Google Play Store: 100 million installs. That puts BBM in the top tier of messaging apps on Google Play, and we got there in a little over a year as we first posted BBM for Android in late October 2013. We have 3.7 million reviews, and just shy of 2.4 million of them are five stars. Of course, Android is just one of the four platforms on which BBM is now available. The others, of course, are BlackBerry, iOS, and Windows Phone. So while 100 million installs is a big number, it’s still just a fraction of the total. 100 million is great, but a billion is even better. BBM users have now sent more than 1 billion stickers. And we are achieving 1 billion virtual goods impressions in the BBM Shop monthly. All these numbers just go to show the tremendous momentum behind BBM right now. The latest Android version is 2.7 released on March 2, 2015.