Björk’s new music video is coming to Oculus Rift

Virtual reality is quickly transforming into a mainstream medium thanks to technology companies like Oculus Rift and content creators like Jack White. The latest such content creator to make something specifically for virtual reality is Björk, who announced in an interview with Fast Company that the upcoming music video for “Stonemilker” will be coming to Oculus Rift.

Let’s say for a moment that the experimental Oculus VR movies that came out of Sundance didn’t do anything for you, but that Icelandic songwriters totally float your boat. You’re in luck because Björk’s upcoming video for “Stonemilker” will be available for Oculus Rift, according to an interview with Fast Company. She says that the platform is “almost more intimate than real life” and finds it exciting in general, citing its “crazy panoramic” abilities. Don’t go thinking this means she’ll release an entire album for it, similar to what she did with 2011’s Biophilia being released as an app, though: “I only did that album because I felt like I had content that made sense, that could relate to the technology. It can’t just be working with the gadget for the sake of the gadget. But also it’s about budgets. You can do apps cheaply. Apps was kind of punk, actually. It was like starting a punk band again. Filming for Oculus Rift is not.”