A supposed Best Buy “planogram,” a document meant to internally plan for the retailer’s shelf reset, has outed a possible Apple TV refresh, while seemingly confirming Amazon’s rumored set-top box. Both have been rumored for months, and recent reports suggest the two will be unveiled as early as March. Apple, of course, already offers a streamer, but this would be Amazon’s first attempt to muscle into the crowded set-top box market.
Amazon‘s widely-anticipated set-top box and what could be a refreshed Apple TV have been tipped for a spring launch according to a leaked Best Buy document, amid speculation of a sizable push by electronics firms to cater to cord-cutters. The planogram, said to be for Best Buy’s May shelf reset and passed to Zatz Not Funny!, compares the new Amazon streamer with Google’s Chromecast, along with what appears to be an updated Apple TV. Best Buy’s details of the Amazon box can hardly be said to be comprehensive. The streamer has no model name or SKU, and the only hardware detail supplied is that it’s expected to have WiFi built-in, like the Chromecast.