Automotive brands waste money on Super Bowl ads according to Twitter

As you settle into watch Super Bowl XLVIII, we hope you enjoy some football with your car commercials. Last year, automakers bought $92 million of the $292 million worth of Super Bowl advertising time, with the total hitting more than $100 million including the pre- and post-games, according to Kantar Media.

It’s not just the NFL Super Bowl, it’s the advertising Super Bowl as well. It’s that time of the year when some of the biggest and most popular brands roll out their best creative and compete for the best ad of the game. It’s a time when millions of viewers around North America are glued to their TV sets watching every play and every commercial. And it’s the one time of the year where fast-forwarding through commercials would be a crime and DVRing the big game would be blasphemy.