Chastity Mansfield I'm a writer, an amateur designer, and a collector of trinkets that nobody else wants. You can find me on Noozeez, and Twitter.

AT&T and Uber are teaming up to offer free in-car entertainment

1 min read

Rather than offering better prices to persuade customers to choose it over Lyft, Uber has decided to lure people in with free entertainment. The company has joined forces with AT&T to start streaming football games in a handful of cities over the next couple of months. Using seat-mounted tablets with the AT&T U-verse app, riders will be able to stream football games for no additional cost. However, this is more of a promotion for the U-verse app than a long-term plan for Uber to compete with Lyft. 

Are black cars the next battleground for cellular supremacy? AT&T, it seems, is trying to find out. In a deal with Uber, AT&T will be testing live streaming of college football games to a limited number of Chevy Tahoe SUVs in four cities (Nashville, Detroit, Atlanta, and Houston) over the next two months. Tablets mounted in the back of the Tahoe’s headrests will be running AT&T’s U-verse app connected to LTE, with wireless headphones providing the sound. (A selection of football stars will also be randomly joining passengers in their rides, but that’s likely a limited-time thing that won’t continue beyond the trial period.) There is no additional cost for the feature when hailing an Uber car — yet — but for AT&T, it’s an advertisement: experiencing TV streaming over its LTE network in a moving vehicle, get impressed, and sign up for its wireless or TV service, the theory would go. From Uber’s perspective, it could simply be viewed as a value-add that helps set it apart from Lyft and other car services. And this isn’t the first time Uber has toyed with streaming services to boost its core product: last year it launched a Spotify partnership which lets passengers select a Spotify playlist for streaming before they get into the car.

Avatar of Chastity Mansfield
Chastity Mansfield I'm a writer, an amateur designer, and a collector of trinkets that nobody else wants. You can find me on Noozeez, and Twitter.

Not even Uber was able to succeed in the…

Due to a combination of cultural differences and regulations designed specifically to hinder foreign companies, it’s very difficult for Western companies to operate in...
Avatar of Jesseb Shiloh Jesseb Shiloh
1 min read

Uber has received a $3.5 billion investment from Saudi…

When you’re the only country in the world that prohibits women from driving, it becomes necessary to invest in things like public transportation in...
Avatar of Alfie Joshua Alfie Joshua
1 min read

Uber now lets family member track each other’s rides

Due to popular demand, Uber launched a new feature called Family Profiles back in March, which are joint profiles that allow multiple users to bill their rides...
Avatar of Carl Durrek Carl Durrek
1 min read

Leave a Reply

Your email address will not be published. Required fields are marked *