AT&T unveiled a new program called Sponsored Data earlier this week and to say it has ruffled some feathers is a huge understatement. The initiative allows companies to pay for the cellular data consumed by specific apps, so that people can utilize those apps without having the data they send and receive apply to monthly data limits.
One of AT&T’s big announcements at the annual Consumer Electronics Show in Las Vegas has open Internet advocates crying foul. Last week, the telecom giant unveiled the sponsored data program for its wireless network, a program that will allow businesses to foot the bill for the bandwidth of their videos, applications or other content, rather than counting it against subscribers’ monthly data caps.
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