ASUS has confirmed that its ZenWatch will cost less than $200

As reported by Taiwanese publication Focus Taiwan, the CEO of Asus Jerry Shen has reportedly said in a media briefing that the company’s upcoming ZenWatch Android Wear-powered smartwatch will indeed be shipping at a price point below $200. Shen also mentioned that, as expected considering the device runs Android Wear, we’ll be seeing English-enabled voice recognition when the device goes on sale in October.

Asus says that it’s built the best-looking Android Wear smartwatch to date and that it plans to fully unveil it just two days from now, according to Taiwan’s Central News Agency. Called the ZenWatch, this will be Asus’ first Android Wear smartwatch, and it’ll reportedly be sold for less than $199 — potentially making it less expensive than competing watches from Samsung and LG. It’s also reported to include voice control features in English and, eventually, in Chinese, but it’s not clear how those would differ from the built-in commands that are already used to control Android Wear watches. Manufacturers are only able to modify Android Wear to a limited extent, so it’s possible that these features will come through a custom app that the ZenWatch includes.