Apple’s rumored iWatch could be the catalyst to smartwatch adoption

Wearable technology seems to be the latest trend these days, what with companies coming up with head gear and smartwatches. We’ve seen our fair share at CES 2014 but will devices like smartwatches actually catch on and become a thing? Well according to analyst Brian White, they will, but only after Apple’s iWatch has been released, suggesting that the rumored iWatch could be the catalyst to kicking off the smartwatch trend.

Even though many companies unveiled brand new wearable devices at CES 2014 last week, Cantor Fitzgerald analyst Brian White doesn’t expect them to make an impression with consumers — at least not until Apple’s rumored iWatch finally launches. “In our view, the unveiling of useful wearable technology products that focused on the wrist (i.e., fitness bands, smartwatches) at this year’s [CES] show brought legitimacy to the wearable space,” White on Monday wrote in a note to investors on Monday morning. “That said, we believe it will take Apple’s launch of the anticipated ‘iWatch’ to drive a more meaningful adoption rate.”