The Apple TV is due for a refresh as it has been a while since we had last heard anything new about it. The rumors claim that 2014 could be the year when we might see a refresh and now thanks to a report from Bloomberg, we have a more specific timeframe which is in April. This is according to Bloomberg’s sources who has informed them that a new Apple TV could be launched as soon as April, although we’re not sure if it will just be quietly introduced into the Apple Store or if there will be an event for it as April is just a couple of months away from WWC 2014.
Apple is planning to introduce a new Apple TV set-top box and is negotiating with Time Warner Cable and other potential partners to add video content, according to people with knowledge of the matter. Apple is aiming to unveil the device by April and have it available for sale by the Christmas holidays, though the release date could change because the company is still in the process of securing new agreements with programming and distribution partners, said two people, who asked not to be identified because the plans are private. The new device, which plugs into a television set, will have a faster processor than the previous version and an upgraded interface to make it easier for customers to navigate between TV shows, movies and other online content, one person said. An agreement with Time Warner Cable would mark the first such deal with a cable or satellite company.