Apple may be working on its own online television service

Despite how much Apple has dipped its toes into the television business over the last few years the company has never done anything really aggressive… until now. The company is reportedly in talks with various  television programmers to build its own online television service that may be similar to $20/month subscription service that Dish Network offers currently. 

Apple has spent years circling the TV business, without ever really getting into the TV business. Now it may be ready to try again. Industry executives say Apple is in talks with TV programmers about deals that would allow Apple to offer an “over the top” pay-TV service, like the one Dish has started selling with its Sling TV product, and the one Sony is getting ready to launch. The theory is that Apple would put together bundles of programming — but not the entire TV lineup that pay-TV providers generally offer — and sell it directly to consumers, over the Web. That means Apple wouldn’t be reinventing the way TV works today, but offering its own version of it, with its own interface and user experience.