Apple has been on a record breaking spree these past few months and that doesn’t seem to be stopping anytime soon. According to the latest data from Morgan Stanley, Apple is on track to break another sales record by selling at least 54 million iPhones this quarter which will be coming to a close later this month. What’s even more impressive is that this is only the amount that Apple has been able to ship, demand for iPhones has actually been higher still.
The latest data from Morgan Stanley suggests Apple is on target to set a new record and sell at least 54 million iPhones in the current quarter, which concludes later this month. The investment firm’s AlphaWise Smartphone Tracker suggests that there is demand for 55 million units in the quarter, though Apple may not be able to build that many. Morgan Stanley’s research chain analysis suggests that Apple expects to build just over 52 million iPhones for the three-month period. But Apple must also fill the channel with about two weeks of inventory to reach the mid-point of its 5-to-7-week target. Analyst Katy Huberty believes Apple will only be able to add less than a week of channel inventory in the quarter, equating to about 2 million units. As a result, her forecast calls for Apple to ship 54 million total iPhones in the March quarter, which would be a new record for the company. That number is also about what is generally expected on Wall Street.