Chastity Mansfield I'm a writer, an amateur designer, and a collector of trinkets that nobody else wants. You can find me on Noozeez, and Twitter.

Apple decided to shut down a company it acquired for $200 million

52 sec read

Two years after acquiring Topsy Labs for $200 million, Apple has decided to shut down the analytics company. As usual, we have no official information on what the company’s talent or technology is being used for, or why the company chose to shut down its services after all this time. However, the company specialized in searching through massive amounts of data on social media, and seeing as how iOS has had some noticeable improvements to its searching abilities in the years following the acquisition, it’s safe to assume the company’s talent was involved. 

Almost two years ago to date, Apple acquired a Topsy Labs, an analytics company that made various products that searched and drew data from conversations happening on services like Twitter. Now, Apple has shut down the service according to a tweet from Topsy. “We’ve searched our last tweet,” Topsy said in a post on Twitter this evening. Going to Topsy’s website now redirects you to an Apple support article on how to use Search on your iPhone, iPad, or iPod Touch. The company was tweeting often until November 20th, 2013, after which tweets stopped entirely until today’s final post. Apple has yet to acknowledge what specifically it used Topsy’s technology and talent for, but there are several instances of improved and deeper search throughout iOS. For instance, iOS 9 introduced new, deeper “Proactive” search that leverages Siri, Contacts, Calendar, Passbook, and third-party apps to create deeper search functionality throughout the operating system.

Source
Avatar of Chastity Mansfield
Chastity Mansfield I'm a writer, an amateur designer, and a collector of trinkets that nobody else wants. You can find me on Noozeez, and Twitter.

Apple is purging hundreds of thousands of apps from…

It may be the end of summer, but that isn’t stopping Apple from doing a bit of spring cleaning. Tomorrow, coinciding with the launch...
Avatar of Alfie Joshua Alfie Joshua
1 min read

Images of Apple’s first Lightning-based EarPods have been leaked

While we don’t have an official confirmation, numerous reports over the last few months have claimed that Apple will be ditching the 3.5mm audio...
Avatar of Alfie Joshua Alfie Joshua
1 min read

Apple responds to Spotify’s accusations of being anti-competitive

Owning the App Store means that Apple has the power to control the success of apps released on iOS, and owning Apple Music means the...
Avatar of Carl Durrek Carl Durrek
1 min read

Leave a Reply

Your email address will not be published. Required fields are marked *