Apple may have programmed hundreds of millions of consumers to throw money at it whenever it releases a new gadget, but the company has always struggled to sell its products to enterprise customers. In order to make up for this weakness, Apple formed a partnership with IBM a while back in order to make iOS more appealing to businesses, and it’s working. That’s why the company isn’t stopping with just one partnership, and announced in a press release earlier today that it’s also teaming up with Cisco to create a new “Fast Lane” for iOS enterprise users.
Apple playing nicely with enterprise companies is a sight for sore eyes. The edict that Microsoft has enterprise on lockdown is dissipating. Huge enterprise player Cisco and Apple announced a “Fast Lane” for iOS enterprise users, which promises a more streamlined and optimized experience for those enterprise customers using Cisco networks and products. There aren’t a lot of details right now, as the release merely states that the companies are dedicated to “providing unique collaboration on iPhone and iPad.” A few tweaks will also be put in place to make the hop between a Cisco desk phone and iPhone more seamless than it is today. Tim Cook had this to say about the tieup: “iOS is the world’s best mobile platform, and nearly every Fortune 500 and Global 500 company today has put iOS at the center of their mobile strategy. iPhone and iPad have become essential tools for the modern workforce and are changing the way work gets done. Together with Cisco, we believe we can give businesses the tools to maximize the potential of iOS and help employees become even more productive using the devices they already love.”