Anonymous messaging app Secret sets up SXSW web feed

SXSW is about to get even more interesting than normal. Secret, the app which lets you share anonymously amongst friends and friends of friends, has announced a web feed of SXSW ‘secrets’ that are posted from there or mention it. You can check it out at secret.ly/sxsw. We’ll have more info in just a moment… Suffice it to say some of the more interesting gossip at SXSW is going to appear on this feed…

If you live outside the tech bubble of Silicon Valley you could be forgiven for not having heard of Secret, but the app has been making a big splash among early adopters and is generating plenty of buzz at South By Southwest. Secret allows you to post messages anonymously from your phone, which can then be liked and commented on by other users. The best way to understand how it works is to check out the special SXSW feed that Secret has created for the week-long event in Austin, Texas. As you can see, the service works a little bit like Twitter, with no identities or usernames attached. “Pretty sure I don’t trust this yet,” reads one message. “SXSW is a great testing ground.”