Amazon is now offering completely unlimited cloud storage

The cloud war doesn’t look to be stopping anytime soon and Amazon just unveiled one of its biggest weapons to date: literally unlimited cloud storage. There are two options, one of which will run you $11.99/year and will grant you unlimited photo storage with 5GB for everything else while the $59.99/year option will grant you unlimited storage for anything, photos, videos, you name it. 

The steady march towards cheaper cloud storage has just turned into a sprint. Rather than being merely competitive with leaders like Google Drive, Dropbox, and iCloud, Amazon has decided to undercut their pricing by more than half. In some cases, much, much more. Amazon’s Unlimited Everything plan means that you now can stash all of your digital stuff in your own private Amazon cloud locker for $60 per year. That’s compared to the $100 per year that individual Dropbox users pay for a plan capped at 1TB (there’s also a $15 per month unlimited plan for business accounts), $120 per year for 1TB on Google Drive, and $240 for the same amount on iCloud. Throw in Amazon’s three-month free trial offer—and consider that truly unlimited plans aren’t even an option for individual users on most rival services—and the unprecedented value of Amazon’s Unlimited Everything Plan comes more into focus.