Amazon has started selling cable and internet services

The list of things you can purchase through Amazon is quickly growing to include just about everything the average person would ever want, and it now includes cable and internet service. Comcast announced on Monday that potential customers can now browse and purchase its various services through the new Amazon Cable Store, which is easier than purchasing them through Comcast’s website, and even grants customers access to Amazon’s own customer service team. Considering how Comcast’s customer service is horrendous beyond description, that last part is definitely going to be a major selling point for Amazon.

You really can buy almost anything on Amazon—even your cable and internet service. Comcast NBCUniversal has began selling bundles of its services through the online retailer, Comcast announced on Monday (Mar. 21). The deal between the cable giant and the e-commerce behemoth aims to make it easier to shop for its US cable, internet, and phone packages online, at a time when custom, “skinny” bundles and direct-to-consumer streaming platforms are muddling the buying experience. Through the new “Amazon Cable Store,” shoppers can mix and match one- and two-year subscriptions of select Comcast cable, TV, and phone offerings, or buy them individually, for the same prices they’d find on Comcast’s website. And they can do so with fewer clicks. They can also complete credit checks and schedule installations through Amazon. And customers who shop through the platform get access to a dedicated customer-service team, that endeavors to answer calls in a minute or less. That could be a game-changer for Comcast, which is known for apocalyptically awful customer service.