A record 1.288 billion smartphones were sold last year

As they seem to do every year, smartphone sales reached record levels in 2014 with more than 1.228 billion units sold, which is a 23% increase from 2013. One of the driving forces behind the increase in smartphone sales is Latin America which saw a 59% increase in sales over the previous year, bringing the total to around 110 million. The shift towards smartphones with larger screens also helped boost sales with a 180% increase in smartphones with screens larger than five inches. 

Apple is reaping the biggest rewards right now when it comes to selling its smartphones and other devices, but the overall picture for the smartphone market in the year ahead may be a little less rosy. According to the analysts at Germany-based GfK, in 2014 there were 1.2 billion smartphones sold, up 23% on the year before and crossing the billion-unit point for the first time. But they predict sales will slow down to 14% growth in 2015, working out to total sales of 1.368 billion devices. The reason? More countries are reaching their smartphone saturation point, and so the industry is looking ever more for growth in two places: emerging markets where smartphone adoption is still at an early stage; and among consumers flocking to buying newer models with larger screens. Looking back on 2014, GfK’s numbers speak to how a collective population of feature phone users — which were still the majority of sales at the start of the year — shifted to becoming smartphone owners. Android took many of those newbies under its green wing.