Remember when Tesla was exited to receive a few hundred pre-orders for the Model X within a day of its announcement, calling it the fastest-selling Tesla ever? Well the company has come a long way in the four years since then, because now its new cars are generating hundreds of thousands of pre-orders, not hundreds. Within a week of its announcement, the Model 3 has generated 325,000 pre-orders, which equates to about $14 billion in potential sales.
A week ago, we started taking reservations for Model 3, and the excitement has been incredible. We’ve now received more than 325,000 reservations, which corresponds to about $14 billion in implied future sales, making this the single biggest one-week launch of any product ever. This interest has spread completely organically. Unlike other major product launches, we haven’t advertised or paid for any endorsements. Instead, this has been a true grassroots effort driven by the passion of the Tesla team that’s worked so hard to get to this point and our current and future customers who believe so strongly in what we are trying to achieve. Most importantly, we are all taking a huge step towards a better future by accelerating the transition to sustainable transportation. We want to thank everyone who has shown their faith in Tesla and the mission of electric vehicles. We would write more, but we need to get back to increasing our Model 3 production plans!