Shortly after GoPro announced that was creating a licensing platform for video creators to sell their action cam videos to companies in the creative and entertainment industry, the company revealed that it’s also working on its own video editing app. The app is in the final stage of development and testing and is expected to be released before the summer comes to an end. On top of this, GoPro is also working on a cloud service that will allow users to easily transfer their videos from their GoPro to another device.
GoPro is working on a new app that should make it easier to use your footage right after it’s been shot, offering editing and sharing tools right on your phone. The app is “in the final phases of development and testing,” according to comments made to investors by president Tony Bates, and is set for release by the end of summer — just in time for you to perfect your wakeboarding flips. Bates also mentioned GoPro’s cloud service, which CEO Nick Woodman recently announced was in alpha testing. The service “will support a seamless offload of content from GoPro cameras to be managed and viewed on other devices,” according to Bates, who says the company “[continues] to make good progress on our software initiatives.” If these initiatives come together, you could find yourself relying on your PC a lot less for GoPro videos. GoPro also just launched a content licensing portal that lets creative professionals find high quality GoPro footage for their work, while offering a way for GoPro users to monetize their work. The portal is designed to make it easy for professionals to find the right content by organizing it in an efficient way and streamlining the process of clearing rights.