A significant chunk of Twitter is made up of spam anyway, so why not add your own spam into the mix. That’s the idea behind Spotify’s new Tweet the Beat feature, which automatically displays a fullscreen popup ad on mobile devices and its desktop client which encourages users to start shooting off tweets. These pop-ups will appear randomly while users are playing or searching for music.
Spotify is rolling out a new feature designed to get users to spam Twitter. The Tweet the Beat feature started appearing on the weekend, and it automatically displays a fullscreen pop-up ad for mobile Spotify users with pre-populated text and a button to tweet Rihanna with a thanks for her “Bitch Better Have My Money” single. Spotify is also displaying the same pop-up on desktop clients, encouraging users to fire off tweets. The pop-ups appear randomly when searching for or playing music. While Spotify’s free service includes ad-supported streaming, its premium subscription ditches ads altogether for a $9.99 monthly fee. Spotify premium users will also receive Tweet the Beat ads. A Spotify spokesperson confirmed the new feature to The Verge, noting that it started rolling out on Saturday with just Rihanna involved so far. “What you’re seeing is a new feature called Tweet the Beat which lets listeners express love and appreciation towards the artists they follow or listen to often, and has been designed as a great way for fans to get closer to their favourite artists.”