While the Android market consists of a potpourri of low-end, mid-range, and high-end smartphones while iOS is almost exclusively high-end, the vast majority of the Windows Phone market is made up of low-end devices. That’s certainly not a bad thing either, especially when you consider how popular such devices are in rapidly growing developing markets like India or Indonesia. That’s why Microsoft is focusing on this area in particular with its new releases.
The Windows Phone ecosystem has been fairly stable in the past month, although there are clear signs that new-generation devices are starting to overtake the old ones, which is good news for Microsoft. Looking at the latest data from AdDuplex, the cross-promotion network on Windows Phone, we see that things have been fairly consistent in the market. The lower end continues to dominate with affordable devices accounting for a huge chunk of the pie. No wonder Microsoft is focusing on this segment and releasing new low-end devices. When it comes to OEMs, unfortunately, Microsoft is still the dominant fish in this small pond and that speaks to the lack of vitality in the Windows Phone market. The giant company accounts for just shy of 97% of the market while HTC comes in second at 2%.