CardBlanc is a new e-commerce app specifically for millennials

CardBlanc, a new e-commerce application targeting millennial spenders officially launched today, introducing a financial platform for easier mobile checkout combined with social activity similar to what you’d see on sites like Pinterest or Wanelo. The effort, which involves an iOS app and virtual payment card backed by PayPal, aims to turn product discovery into real-world purchases by allowing users to not only see what their friends “like,” but also what they’re actually buying.

CardBlanc, a mobile shopping platform launches today, offering consumers a simple and secure solution to shop hundreds of top brands, connect with friends and share purchases on their mobile devices through a virtual card. CardBlanc is the first mobile application that provides members an all-in-one social commerce experience on a trusted digital payment platform. Once activated, members enter a curated shopping experience across hundreds of merchants, including, Forever 21, Saks Fifth Avenue, NastyGal, Urban Outfitters, Lululemon, Nike, TopShop, Neiman Marcus, J.Crew, Abercrombie, Victoria’s Secret, Bluefly, with new stores being added daily. Members can earn points and redeem them for hundreds of rewards through CardBlanc’s rewards program based on purchasing and sharing.