Vodafone has decided to withfraw its products from Phones4u

Total
0
Shares

Phones 4U, the British phone retailer which is controlled by BC Partners, the private equity group, stands to lose a major part of its sales after UK mobile phone operator Vodafone revealed it would withdraw its products from the chain next year. The value of debt in Phones 4U, listed on the Irish stock exchange, fell by about three-quarters on Monday after the announcement. The decision will leave the retailer with only EE as a full mobile network operator partner, although the future of that contract is also in question given a review taking place at the telecoms group.

Dixons Carphone is only (officially) a month old, but it’s already dealt a huge blow to one of its rivals. In its battle to provide UK consumers with the best value smartphone deals, the newly-formed company today announced that it’s signed an “enhanced” sales agreement with Vodafone, sticking another nail in the coffin of rival high street retailer Phones4u in the process. You see, while Carphone Warehouse customers will soon enjoy a greater choice of contracts and pay-as-you-go SIMs, Vodafone has also chosen not to renew its network agreement with Phones4u, which expires in February. The carrier follows O2 and Three in moving away from the retailer, meaning it’ll soon offer just EE and Virgin Mobile deals in-store and online. It could get even worse if EE decides to go it alone, but it hasn’t yet confirmed that it will, ensuring Phones4u has at least one big name network on its books while it attempts to grow its own.

Leave a Reply

Your email address will not be published.

You May Also Like