Korean dramas are becoming a worldwide phenomenon, and it looks like Samsung is cashing in on their popularity. As spotted by Business Insider, upcoming “musicom” Best Future will explore young people’s dreams and challenges over the course of six 10-minute long episodes. The gorgeous cast will also be performing covers of popular ’80s and ’90s tunes. In order to portray the “real” Samsung, the series will be shot at company offices in both Seoul and Suwon Digital City. The idea behind Best Future is to weave a tale about work, life, and relationships that those in their 20s and 30s can sympathize with, and to tempt prospective employees into working with Samsung. Amazingly, this is actually the company’s second foray into the world of sitcoms, the previous being an attempt to showcase the technology giant’s recruiting ideologies.
Samsung is working on its own sitcom that will center on a fictional employee, which will be released via YouTube and social media, ZDNet Korea reports. The series, which will be called “Best Future,” will be written to portray a “young Samsung” that people in their 20s and 30s would want to work for, the reports says. Samsung is taking the name of the series quite literally. The main character, a woman who works at Samsung in the series, will be named Mirae, which ZDNet Korea said means “future” in Korean. The male lead, who shares a boarding house with Mirae, will be named Chaego which means “best” in Korean. The entire series will consist of six 60-minute episodes and will be released sometime next month. Samsung filmed the episodes at its Seoul headquarters and offices in Suwon, Korea. This isn’t the only web-based sitcom Samsung has released. Last year, the company launched a sitcom called “Endless Energy” that focused on its hiring policy and employee philosophy, according to ZDNet Korea. Samsung is describing the show as a Musicom — i.e. a combination of a musical and sitcom,according to a blog post on its website. Let’s just hope this series is received at least a little better than Samsung’s hour-long Broadway-themed keynote presentation from last March when it introduced the Galaxy S4 at Radio City Music Hall.