Yahoo wants to help small businesses sell things online with Yahoo Stores

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Yahoo Inc. is relaunching its small business e-commerce product with Yahoo Stores, which aims to help anyone sell anything online. The offering comes as other digital marketplace companies also jockey for users. Yahoo Small Business head Amit Kumar told me that the process allows people to build a store in two minutes and immediately begin accepting orders. It’s kind of like a data-driven, personalized online marketplace. The last time we talked to Kumar, he walked us through Yahoo’s previous small business platform that was in use for 15 years.

Yahoo on Thursday unveiled a new web service for small businesses looking to sell their goods online. The Sunnyvale Internet giant is attempting to revamp its offerings to small businesses, this time with a suite of services for upstart retailers that want to start selling online. Yahoo’s small business division, which offers web hosting, domains and basic website templates, has rolled out Yahoo Stores — a new e-commerce platform that lets small business owners create a website and begin selling within minutes. Yahoo Stores is a play for the small retailers that have traditionally flocked to Amazon to sell their products, hoping to leverage the company’s massive e-commerce online audience and shipping and fulfillment services to grow their businesses. Yahoo Stores is for e-commerce newbies who don’t know much about website design and may not have the time or skills to build their own website. Business owners can create an online storefront using a prepackaged website template, and add descriptions and photos of the items they’re selling. Yahoo facilitates online payments so that sales can happen immediately. The website goes live — on desktop and mobile — within minutes of the business owner signing up.

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