Why landing pages need to be built specifically for mobile

The United States (and much of the rest of the world) is a mobile country when it comes to the internet. Every day, more people are doing a good chunk of their online surfing through their mobile devices to the point that it’s becoming a primary digital interface, superseding desktop for a growing percentage of people.

In the world of marketing, it’s becoming abundantly clear that for lead generation and sales, landing pages far outperform standard website pages and even homepages when it comes to conversion. This has been a growing trend for years and it’s showing no signs of slowing down any time soon. With these two facts in mind, it’s a mystery why so many marketing companies build landing pages that are not optimized for mobile conversions.

Automotive marketing analytics firm String Automotive put together a simple but informative infographic that details five important keys to mobile landing page success. According to their blog:

Dealers know that customers are relying more and more on mobile devices to conduct research, comparison shop, and navigate the auto mile. But if that’s the case, why aren’t more dealers spending time to optimize their mobile landing pages? Some of our clients have made a concerted effort to turn their mobile pages into conversion machines. We tracked the “before” and “after” results in our dealership intelligence platform, the Dealer Positioning System, and used the findings to put together some suggestions for the ultimate mobile landing page.

Whether you’re a marketing company trying to improve what you’re doing for your clients or a business trying to maximize your own conversions, you need to take mobile seriously. For many, it’s becoming a case of going “mobile first” with all of their digital marketing efforts.

Here’s the infographic:

“Mobile” image courtesy of Shutterstock.