Apple pokes fun at Samsung with new environmental print ad

As part of its recent environmental campaign, Apple has taken out some tongue-in-cheek full-page print advertising in newspapers around the world today. The ad reads ‘There are some things we want every company to copy’. The ad was first spotted by David McClelland on Twitter. The ad also has been seen in Germany. The ad highlights Apple’s commitment to its green energy plans and environmental sustainability.

Apple gave its legal adversaries a bit of a ribbing on Tuesday as the company took out a full-page ad in UK newspapers saying, “There are some ideas we want every company to copy,” alluding to Apple’s environmental awareness. The tongue-in-cheek jab, spotted by AppleInsider reader Janak, is likely in reference to Apple’s ongoing court battle with Samsung. Apple is suing the Korean company over alleged patent infringement in multiple jurisdictions including California, where a second jury trial is currently underway. The ad’s text is overlaid atop a picture showing off Apple’s gigantic solar array — the largest end user-owned facility in the U.S. — that powers its data center in Maiden, N.C. At the bottom of the page is a URL directing readers to Apple UK’s environmental responsibility webpage.