What’s it going to take for the wearable market to really heat up? If you’re into exercise or consider tech a hobby, you might already own a wearable like the Nike+ FuelBand, FitBit Flex, Jawbone Up 24, Pebble, Pebble Steel a Galaxy Gear or something elseIt’s still a pretty untapped market, but why? According to a report from Nielsen, cost is still a big factor for most folks.
As more consumers carry mobile devices wherever they go, high-tech brand manufacturers recently put wearable technology front and center during CES in Las Vegas and at Mobile World Congress in Barcelona. Seventy percent of consumers are already aware of “wearables,” and about one in six (15%) of them currently use wearable tech—such as smart watches and fitness bands—in their daily lives. With experts predicting wearable tech to be the next big thing in consumer electronics, Nielsen asked consumers about the kinds of gadgets they would wear in the new Connected Life Report.