in

OpenX launches first global exchange for bidding on mobile advertising

Ad tech leader OpenX today announced Native O|X, a new ad exchange with an unprecedented combination of several of the most popular trends in the industry: mobile-first, real-time bidding and native advertising. While the new offering might sound like a pile of buzzwords to those outside the advertising space, Native O|X represents a natural next step for OpenX and the industry. 

OpenX Technologies is launching a mobile-focused native ad exchange today that it says will help app and game developers and publishers make a lot more money. In an event at the Mobile World Congress show in Barcelona, mobile monetization firm OpenX is unveiling Native O|X. The exchange uses a number of buzz words that are popular with major mobile advertising efforts these days: real-time bidding, programmatic buying, and native ads. This basically means that the system can automatically insert ads into content, such as an app or a game, in a really fast way and in a way that makes contextual sense. So-called “native” ads are more contextual, fitting in with a particular application where it makes sense.

What do you think?

Avatar of Brian Molidor

Written by Brian Molidor

Brian Molidor is Editor at Social News Watch. Find him on Twitter, Facebook, and Pinterest.

Leave a Reply

Your email address will not be published. Required fields are marked *

GIPHY App Key not set. Please check settings

NASA is tracking California’s drought with satellites

Microsoft adds full support for its TypeScript language to Visual Studio