87% of mobile users shop on their devices


When shopping online, it seems most of us are doing so via our tablet or smartphone. New research shows that 87% of mobile device owners use theirs for shopping, up nearly 10% from the previous year. In addition to just browsing or getting product info, we’re also pretty vocal about our purchases.  This comes to us via a Nielsen survey, which finds that finding a store is the most common task — 76% of smartphone owners do that. 

Many years ago, the question asked would be how many of us actually do our shopping online? However with internet being widely available and with more customers being more trusting, the question has become, how do you do your internet shopping? Well it turns out that according to a recent Nielsen survey, it was found that 87% of shoppers do their shopping on their smartphones or tablets. This is actually an increase of 8% from back in 2012. However in terms of usage, it varies between smartphone and tablet users. For example the survey found that 65% of tablet users used their device to do product research, perhaps read up on reviews and the likes. However as for smartphone users, 66% of them tend to use their phones to check on prices whilst in the retail showrooms.

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