Not so long ago, the GetGlue brand name and app was considered one of the most promising social TV platforms. Now, their new owners i.TV are continuing to announce radical changes to the brand. The GetGlue brand name is going away and the new platform, tvtag “launches Tues from i.TV, with 70 TV networks including NBC, ABC and FOX on-board as well as Nintendo and DIRECTV, and upwards of 10 mil users baked in from the beginning.”
GetGlue is rebranding next week to tvtag as part of an acquisition by i.TVcompleted in November 2013. Writing in an email to customers that was sent out today, the company says that the rebranding of the service “has been a long time coming” and that a large update will be released alongside the new branding. If you’ve never heard of GetGlue before, it’s a social TV application for the Web and mobile that’s extremely similar to Foursquare but instead used by fans of TV shows and movies for checking into what they’re watching right now along with their friends.