It’s no secret that Motorola’s flagship Moto X hasn’t been a hit with consumers, and with considerable inventory likely building up, it’s time to move some product. The base configured Moto X will now run you $400 without a contract or carrier affiliation, while the much-anticipated wood flavornow commands a cool $500. Moto Maker pricing remains at $100 with a new AT&T, Sprint or Verizon contract.
When we launched Moto X, our goal was to solve real consumer problems and give people refreshing new choices in the sea of smartphone sameness. We heard from people that they wanted more control in how their phones looked, so we introduced the Moto Maker customization tool and made it available on all major carriers. That enabled our customers to choose from hundreds of color combinations and, for the first time, real bamboo backs. We heard that battery life was a major pain point, so we engineered Moto X to go all day long. And we heard that having the most current software was really important to our owners, so we made sure that Moto X was the first smartphone to upgrade to Android 4.4 KitKat. But we’re not stopping there.