Panono wants to make 360-degree pictures as easy to take as throwing a ball into the air. Panono has created a hardened ball with 36 cameras pointing in all directions. You toss the panoramic ball camera into the air and the individual cameras take a picture at the point of highest elevation. Then you can upload the images via smartphone to servers at Panono, which stitches them into a single 360-degree image. It brings a new meaning to panoramic images.
What comes after the selfie? It’s surely going to take a while to find something as effortlessly addictive as documenting our own facial features repeatedly. But perhaps the current narcissistic obsession with selfies can be expanded to encompass ourselves and everything around us. That at least is the hope of the Berlin-based creators of Panono: a spherical camera that’s designed to capture a God’s eye, 360 degree view of everything that appears in a scene at the moment its shutters snap. And judging by Panono’s current Indiegogo crowdfunding campaign, the startup has successfully created a fair bit of momentum behind the concept.