Facebook unveiled a “Donate Now” button today to make it much easier for non-profits to take contributions. A nice side effect for its business? The button will collect credit card numbers and other billing info for Facebook that could aid its ecommerce and gaming initiatives.
Today we’re starting to roll out a new feature called Donate that lets people contribute directly to nonprofits through Facebook. The Donate feature will appear beside Posts in News Feed shared by participating nonprofits and at the top of their Facebook Pages. When people click “Donate Now” they can choose the amount, enter their payment information, and immediately donate to that cause. They also have the option to share the nonprofit’s post with their friends. We hope this will help increase donations as people encourage their friends to donate to the causes that are important to them.