Facebook is testing out a new way for marketers to show their video advertisements to a large number of viewers without detracting from the experience of the website. The company has detailed exactly how the new system will work and promises to refine the system in order to ensure the best experience for both users and marketers.
Since September, we’ve been testing a way to make videos more engaging on Facebook, and as a result we’ve seen views, likes, shares and comments increase more than 10 percent. We’re beginning to test a similar video viewing format for advertisers. Marketers will be able to use this new format to tell their stories to a large number of people on Facebook in a short amount of time – with high-quality sight, sound and motion. This approach will continue to improve the quality of ads that you see in News Feed.