Twitter scores a touchdown with latest ad victory

All that Twitter needs to do now is kick the extra point and they’ll win. What’s all of this football lingo all about? Twitter and the NFL are now playing together on the advertising playground.

Here’s another high-profile ad win for Twitter as it gears up for its IPO: A big partnership with the NFL, which will bring video highlights and other content from America’s most popular sport to the social network.

The pact is one of Twitter’s Amplify deals, which let TV programmers distribute short video clips, preceded by even shorter video ads, on the service. Both Twitter and the programmers are able to sell the ads, and share the revenue.