As far as endorsements go, Apple probably didn’t think they would be getting a bump from the New York City Police Department. Thanks to the new security measures that iOS 7 has in place and with the likely increase in iPhone thefts, they want to use the operating system to help them catch bad guys.
The New York Police Department has more of a relationship with Apple’s iPhone than merely performing crowd control at and around Apple stores on iPhone launch days like yesterday.
A new iPhone model also means a probable uptick in attempts to steal them. And since Friday’s launch of the iPhone 5s and 5c also happens to coincide with the launch of Apple’s iOS 7, which has some new security measures intended to deter theft, New York’s finest and other police agencies around the U.S. are making an effort to get people to download it.