Referral marketing on Facebook

by Tommy Swanson November 8, 2012, 11:44 AM 1.3k Views

With 77% of B2C marketers capturing leads from Facebook, it’s fair to say that it deserves your attention. Referral marketing is becoming an essential part of most online marketing divisions. Continued growth in online advertising is overwhelming users with product and service choices. Similar to that of offline marketing over the last few decades, organizations are turning to their customer base to create a new marketing channel.

Ambassador, a referral automation software, takes a dive into how brands are utilizing Facebook to create brand ambassadors.

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Written by Tommy Swanson

Tommy Swanson is a marketing fanatic who has a passion for non-profits. Swanson helps numerous nationally recognized non-profit organizations and businesses develop their web marketing strategy at Think Stripes, a content marketing agency. He is also a serial online entrepreneur who has built and sold several large businesses since his early teens. You can find him tweeting @tommyswanson.