The term “Left Brain vs. Right Brain” is something you may have heard during a psychology course in college or something you could see if taking an online personality test. The term is often used to describe which side of the brain people use the most when making everyday decisions. Left brain customers are very different than those who use the right brain and vice versa, which ultimately affects how businesses market their products.
The graphic below from Tampa Chevrolet helps explain what the differences are between the right and left brain consumers and can also help in understanding which kind of shopper your business is advertising to the most.
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