The world of car-tech has always remained outside of the boundaries of what most would call “Consumer Electronics”. It is an industry that is so specific to a particular aspect of life that it has been singularly classified similar to “Clean Tech” or “Biotech”.
That trend appears to have changed as next year’s Consumer Electronics Association’s International CES has attracted more automotive exhibitors than every before.
“CES is now the place to experience innovation in the auto industry, including the latest automotive electronics, including both vehicle OEMs and the aftermarket,” said Gary Shapiro, president of CEA.
Over 9500 additional square feet have been allotted for the automotive industry with 6 of the top 10 manufacturers adding entries to the exhibit floor, TechZones and conference sessions.
“It’s a natural transition because of the explosion of mobile technology,” said Bob Clymer from Kia Dealers Baltimore. “As people spend more time working and playing while traveling, the vehicle has become more than just a way to get from point A to point B.”
Alan Mulally, President and CEO of Ford Motor Company, was the first announced participant of the upcoming Innovation Power Panel, while Dieter Zetsche, Chairman of Daimler AG and head of Mercedes-Benz, will be delivering a keynote.
“This will be the first one I attend,” said Jeff Cryder from Cincinnati Ford. “I’ve always wanted to go because of the gadgets, but now I have a valid business reason to be there.”