in , , , ,

Television time is smartphone or tablet time for 40% of American owners

Smartphone on the Couch

Smartphone on the Couch

It has been speculated that home entertainment would meld with online and app-based engagement more and more over time. Today, Nielsen revealed that 40% of tablet and/or smartphone owners use them while watching television.

As people continue to Tweet or post to Facebook when watching TV while others explore and research information about the shows they’re watching, a growing number of people are using television time as email time.

For most activities like email and surfing unrelated information, the gender gap is slim. The notable exceptions are visits to social networks (which women do 12% more often) and checking sports scores (which men do 27% more often).

Smartphone TV

What do you think?

Avatar of Scarlett Madison

Written by Scarlett Madison

Scarlett Madison is a mom and a friend. She blogs for a living at Social News Watch but really prefers to read more than write. Find her on Twitter, Facebook, and Pinterest.

Leave a Reply

Your email address will not be published. Required fields are marked *

GIPHY App Key not set. Please check settings

One Comment

The Fed

Fed to start monitoring social networks for sentiment

Acura

The technology behind Acura