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Exclusive: Ex-Cruise CEO Vogt’s Robotics Startup Secures $2B Valuation

Rabia Majeed
2 minute read
Kyle Vogt with humanoid robots in the background and a "$2 Billion" valuation highlight.
Image: Kyle Vogt with humanoid robots in the background and a "$2 Billion" valuation highlight.

According to sources who spoke to Reuters, Kyle Vogt, the former CEO of the self-driving car business Cruise, has raised $150 million for his automation startup The Bot business in a fresh investment round headed by Greenoaks. The company was founded less than a year ago, and its valuation is $2 billion.

As the business works to develop the hardware and AI-based software that will power the robots, it has already raised $150 million from investors like Spark Capital and former GitHub CEO Nat Friedman, who considered the company at $550 million, according to reports.

A growing interest in robotics firms, especially those utilizing artificial intelligence and spatial intelligence, is reflected in the investment in The Bot Company. According to PitchBook, VC investors invested $6.1 billion in robotics last year, a 19% increase from 2023. In addition to the Bot Company, Greenoaks previously invested Mytra, a robotics business that specializes in industrial jobs.

Vogt, Paril Jain, and Luke Holoubek—all former researchers at Tesla and GM-owned Cruise—co-founded The Bot Company. Its goal is to build at-home robots that help people with everyday duties like housework. Although there isn't much information available, reports suggest that they are non-humanoid bots with grips and a base.

Humanoid-focused companies like Tesla (TSLA.O), new tab, and startups like Figure, which is presently raising $40 billion in funding despite having little income, are also major contributors to the interest in the field. Brad Porter, a veteran of Amazon, established Cobot, which has also received $146 million for industrial automation-focused non-humanoid robots. The amount of money needed for construction and expansion highlights how difficult it is to create robots that work with daily tasks.

Disclaimer

This article is for informational purposes only and does not constitute investment advice. TECHi and its authors may hold positions in securities mentioned. Always conduct your own research and consult a licensed financial advisor before making investment decisions.

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About the Author

Rabia Majeed
Rabia MajeedScore 28
@rabiaWriter

Rabia Majeed covers indices, ETFs, and portfolio construction for TECHi readers building allocations rather than picking single names. Her coverage spans S&P 500 internals, sector-rotation signals, factor premiums (quality, momentum, low-vol), and the cost-basis details — expense ratios, tracking error, tax efficiency — that compound over long holds. She writes about the fund-structure decisions most retail coverage skips.

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