It’s no longer a matter of following boards that interest you. That’s not good enough for Pinterest. Now, they want to show you what THEY think you’ll like as well.

Today, Pinterest might have just gotten closer to revealing how its advertising strategy will look.

Pinterest lets you pull images from around the Internet and save them in themed boards that others on the site can follow. The company will now insert “related pins” that it thinks you’ll like in order to help you find new boards and widen your circle on the social site.